Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.
A good business owner needs to occasionally put themselves into their employee’s shoes to get a better picture. Imagine you are a sales representative, most of your working time is split between email inbox and CRM software. All that jumping around between the two is going to become very problematic.